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Mon 7 Mar 2016 02:45 PM

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Revealed: the secrets of Etihad Airways' success

Airline chief James Hogan says partnership and innovation have helped drive growth of Abu Dhabi carrier

Revealed: the secrets of Etihad Airways' success
James Hogan, the president and CEO of Etihad Airways.

Partnership and innovation have been a driving force behind the success of Etihad Airways, according to James Hogan, its president and CEO.

Delivering a keynote address to the Global Aerospace Summit on Monday, Hogan outlined the advantages of the strategic partnerships Etihad has forged through minority equity stakes in Alitalia, Air Serbia, Air Seychelles, airberlin, Etihad Regional operated by Darwin Airline, Jet Airways, and Virgin Australia.

He said: “To become a competitive global network carrier today is incredibly challenging. Partnerships allow us to compete effectively and give us scale and differentiation, as well as reducing cost and delivering major benefits, including operational cooperation, more consumer choice and competition, and job creation.”

Speaking to the Summit’s major theme of partnership, Hogan praised the UAE’s approach, particularly in the area of aerospace partnerships.

“In the UAE, we are seeing a rapidly expanding broad portfolio based on partnership in aerostructures manufacturing, engine and component financing, and maintenance, repair and overhaul,” he said.

“The UAE is actively leveraging partnerships with the world’s biggest aviation players including Rolls-Royce, GE, Boeing and Airbus as it becomes a leading global player and centre of excellence.”

Hogan added: “The UAE aims to become one of the most innovative nations in the world within seven years and enter the Global Innovation Index top 20 by 2021.

“Already, we are seeing the creation of a national culture that encourages innovation and entrepreneurship through partnership, with the private sector encouraged to establish innovation and scientific research centres and adopt new technologies.

“This is a philosophy we also hold dear at Etihad Airways. We know that a sustained innovation process is fundamental in a competitive environment such as aviation. It is absolutely central to providing remarkable products and services to our guests now and into the future.”

Hogan also spoke of Etihad's work with partners on the sustainable production of aviation biofuels in the UAE.

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