The Tikker watch, a timepiece that displays your estimated life expectancy, has been revealed.
The watch determines the number based on where you were born, your current age, your gender, and other factors that influence your lifestyle.
The number is then entered into The Tikker and begins a countdown of your estimated life expectancy.
According to the brand, which only sells the one product online, the purpose of the watch is to remind you that “time is your most valuable asset and to use it in the best possible way.”
The Tikker has been dubbed 'the death watch' in the media. However, the brand insists that the gesture is meant to encourage making the best of your time.
“Time melts… Enjoy it before it’s gone” is its motto.
The Tikker team consists of a group of designers who has been working on the concept for the last two years.
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