By Daniel Shane
Brand Finance reveals the top ten global firms with the highest brand value
Electronics giant Apple is the world’s most valuable brand,
according to new research published this week.
Consultancy Brand Finance’s latest Global 500 study placed
the value of the Apple brand at US$70.6bn, way ahead of Google and Microsoft,
which were valued at US$47.5bn and US$45.8bn, respectively.
Apple, which recently launched the latest iteration of its
iPad device, had a bumper 2011, recording revenues of US$108.2bn. The company
is reportedly sitting on a cash pile of US$98bn.
Brand Finance’s top ten world’s most valuable global brands
was dominated by technology companies, with IBM and Amazon also featuring.
The study uses a methodology which estimates revenues for
each brand over a five-year period, assesses each brand’s strength and reviews
Brand Finance’s Global 500 study also assigns a ‘brand
rating’ for each firm, running from ‘AAA’, or extremely strong, to DDD-D, which
it describes as ‘failing’.