By Staff writer
Emirates unveils Together initiative in collaboration with key partners; initial discussions on simplifying check-in, baggage services
Emirates has launched a “Together” initiative in collaboration with key partners in a bid to improve the experience of travellers using its Dubai hub.
The initiative is being run with Dubai Customs, Dubai General Directorate of Residency and Foreigners Affairs (GDRFA), Dubai Police, and Dubai Airports, the airline said in a statement.
It added that the initiative aims to improve traveller experience at the airline’s Dubai International airport hub, focusing on innovative and practical solutions that will be based on the “6s” - Smart, Speed, Saving, Service, Safety, Security.
The first two meetings on the campaign discussed matters ranging from simplifying passenger check-in processes, simplifying baggage drop-off and tracking, to using advanced technology throughout the passenger journey within the terminal.
The working group will also look at goal posts further into the future, in line with Dubai’s 10X programme to generate innovations that will put the city 10 years ahead of other global cities.
Adel Al Redha, Emirates’ executive vice president and chief operations officer said: “Last year, over 57 million passengers flew on Emirates, to Dubai or through Dubai, and that number continues to grow.
"To us, the hub experience and sustaining our growth is very important. Making use of technology and bringing new initiatives to life is key to building our future and staying ahead of competition.
"By working together we have a great opportunity to fast-track these initiatives and overcome challenges to improve the Emirates customer journey at our Dubai hub. We are fortunate and thankful to have very supportive partners who are fully engaged with us on this mission, and share the same vision to ensure the Dubai experience remains leading-edge and world-class."