By Andy Sambidge
Movie production company Lionsgate signs up to motiongate Dubai, part of $2.9bn mega project
Movie production company Lionsgate has revealed plans to open a zone at motiongate Dubai, the Hollywood-themed park opening in Dubai in October 2016.
Lionsgate said it is partnering with Dubai Parks and Resorts to launch the Lionsgate zone which will feature theme park attractions and a retail facility inspired by its global blockbuster The Hunger Games franchise.
It will also incorporate a live stage show based on Step Up: All In and Step Up: Revolution, the two most recent films in the company's Step Up franchise.
"Our franchises are continuing to drive location-based entertainment opportunities around the world," said Lionsgate CEO Jon Feltheimer.
"We're proud to partner with the team at Dubai Parks and Resorts to create a thrilling total entertainment experience designed to attract millions of new fans and continue the global expansion of our brands."
The four million square foot motiongate Dubai is anticipated to attract over three million visits a year and will take visitors on a cinematic journey through their favourite films via 27 rides and attractions.
Dubai Parks and Resorts CEO Raed Al Nuaimi said: "We are thrilled to be working with a Hollywood studio whose creative resources, spirit of innovation and vision of the entertainment experience are so closely aligned with our own.
"Lionsgate's Hunger Games, Step Up and other signature properties are the perfect centerpiece for one of the most visionary new theme parks in the world."
Alongside motiongate Dubai, Dubai Parks and Resorts will include LEGOLAND Dubai and Bollywood Parks Dubai. These will be connected by Riverland , a retail, dining and entertainment walkway. The development will also feature Lapita, a Polynesian-themed resort catering to families.
Set to open in October 2016, the AED10.5 billion project is spread across 25 million square feet of land. About 6.7 million visits are expected in 2017, the first full year of operation.
Let me see: The basis of the Hunger Games story tells how society has divided into a large number of disenfranchised, very poor, working people living near the breadline in remote 'districts' and an elite class of self-absorbed narcissistic over-indulged others who live off the former group's work output. So .... we don't need to create a special zone for that here; we've already got it... the whole place.