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Thu 26 Feb 2015 12:53 PM

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Revealed: New Dubai mega project to promote outdoor lifestyle

Over 21,000 homes planned as part of Town Square development; all facilities within walking distance

Revealed: New Dubai mega project to promote outdoor lifestyle

Nshama, a private developer led by a former Emaar senior executive, on Thursday unveiled plans to build the largest town square development in Dubai.

Town Square, centrally located in New Dubai near Al Barsha, will feature over 3,000 townhouses and 18,000 apartments in addition to substantial retail, hospitality and commercial space.

The masterplan also envisages a central hub with shopping and dining districts, plazas, greenbelts, mosques, educational institutions, healthcare centres, entertainment and outdoor sports facilities.

With a total land area of 31 million sq ft, it will have a high land-to-building ratio, opening up more open spaces for a greener community.

Promoting an outdoor lifestyle with all amenities in walking distance, the soon-to-be-launched Town Square will redefine the concept of integrated neighbourhoods in the city, the company said in a statement.

Spread over about 750 acres, Town Square will feature a mix of 3 and 4-bedroom townhouses and mid-rises with 1, 2 and 3-bedroom apartments.

A central park and wide open green spaces will also form key components of the project as part of a focus on promoting an active outdoor lifestyle, as well as arts and culture.

Town Square will also feature outdoor gymnasiums, skateboard parks, children’s play areas, relaxing green spaces, community swimming pools and access to cycle tracks that complement the popular Al Qudra cycle track.

Nshama is led by CEO Fred Durie, the former CEO of Emaar International, and chief operations officer Abubakr Sidahmed, who were behind project such as Downtown Dubai, Dubai Marina, Arabian Ranches and Emirates Living.

Durie said: “Nshama is ushering in a new development approach to Dubai that draws on the Dubai Plan 2021 and supports the key theme of establishing the city as a ‘preferred place to live, work and visit.’ Focused on end-users, particularly families and young people who cherish an active outdoor lifestyle, our new project brings the novel concept of a modern town square to Dubai.

“Meeting the demand for value homes from professionals and families along the city’s major growth corridor, Town Square distinguishes itself across all aspects of its design, development and after-sales service. It also meets the significant demand for middle-income value housing with quality and affordable price points as our prime consideration.”

He added: “Town Square is a smart, intelligent community that meets the aspirations of the young, trendy and value-conscious customer, enabling them to shift from a rent-based lifestyle to homes that provide them a sense of belonging. All our projects are similarly planned to meet the growing middle-income demand for end-user homes, led by our vision to bring a new lifestyle choice to Dubai that transforms the lives of people. ”

Nshama said it is also developing another lifestyle development in Dubai that focuses on sustainability, culture and education through a joint venture with Mohammed Bin Rashid Al Maktoum Foundation (MBRF).

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Anwaar 4 years ago

Nice ! especially in the 50 degree heat !

peter 4 years ago

here we go again...

hcj 4 years ago

Developers should be forced to deliver on their grandiose plans which include recreational areas & green, outdoor space. Meanwhile the minicipality should stop carving up areas such as Safa Park & Kite Beach.

Mohammad Ali 4 years ago

The two most important rules for Purchasing the Real Estate, anywhere in the World.

Rule #1 :- One bird in hand is better than the Two Birds in the Bush (Unless, sure about catching both the words)

Rule #2:- Never Forget Rule No. # 1 , even if you forget in which City you are ....