By Lubna Hamdan
Pieces are made using silk, chiffon and tulles
Dubai based Lebanese Brazilian brand Aavva has launched its first Ramadan Collection showcased in in Galeries Lafayette, Dubai Mall.
Founded by Ahmad Ammar and Vincenzo Visciglia, the brand brings architectural insights into fashion. In line with their concept of simple, artistic fashion, the new Ramadan Collection focuses on the spirit of the holy month, creating elegant yet conservative pieces.
The new range, comprising of 12 looks, features earthy shades with neutrals as well as fluid fabrics formulated for the summer.
The pieces are made using a combination of light velvet, light neoprene, chiffon, silk and tulles; fabrics that are easy to wear and maintain, according to the brand.
The “balloon sleeve” trend is seen complimenting the architectural cuts, establishing a feminine feel.
Brazilian designer, Vincenzo Visciglia said of the range: “With our belief that fashion is beyond outfit, we always create with art, our perception and of course the on-going trends. We go from Color blocks to the glorious sun shining on Dubai skyline and all the way to subtle fabrics – we think creativity and art inspiring from all around us.”
Designer Ahmad Ammar also said, “Ramadan is a huge occasion in this wondrous city of Dubai and we wanted to make sure we are adding our bit in celebrating it with our customers. Our vision for the collection was to create something that women can wear during iftars, family events but also making sure she looks fashionable as ever, with a statement looking piece.”
Aavva is available at Galeries Lafayette in Dubai Mall, Le BHV Marais in City Walk and at the AAVVA Atelier in Dubai Design District.
Established in 2011 in Dubai, it is a contemporary fashion brand founded offering affordable couture and luxury fashion for “strong women, bringing out the soft, feminine side to the modern, chic and contemporary woman of today”, according to the brand.