Rocco Forte to open first luxury Saudi hotel on Nov 14

Hospitality firm says Assila Hotel in Jeddah is its first property in the Middle East region
Rocco Forte to open first luxury Saudi hotel on Nov 14
Sir Rocco Forte. (ITP Images)
By Staff writer
Wed 02 Nov 2016 03:20 PM

Hospitality firm Rocco Forte has announced that its first hotel in Saudi Arabia is set for a soft opening later this month.

The opening of Assila Hotel is scheduled for November 13 andmarks the beginning of the hotel group’s quest to expand its presence in the region.

Established by Sir Rocco Forte and sister, Olga Polizzi in 1996, Rocco Forte Hotels is a family of 10 individual hotels and resorts.

Assila Hotel is located in the heart of Jeddah’s most fashionable business and shopping district and guests can now book their stays at the hotel through the Rocco Forte Hotels website, the company said in a statement.

It is the first Rocco Forte hotel to open in the Middle East, with all its previous openings in Europe.

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