By Matthew Southwell
The region’s businesses are beginning to demand a greater return on investment (ROI) for their technology. This in turn is placing pressure on IT departments to deliver projects that impact on the company’s bottom line.
The region’s businesses are beginning to demand a greater return on investment (ROI) for their technology. This in turn is placing pressure on IT departments to deliver projects that impact on the company’s bottom line. According to Ayman Abouseif, marketing director, Oracle Middle East, it is not just the global recession that is contributing to this trend. “In the past three or four years there were a number of things driving IT spending upwards,” he says. “It started with Y2K and this was followed by the need for a web presence. After this it was necessary for companies to have either a B2C or B2B initiative. Attention then turned to CRM.”As result of these ‘must have’ purchases, IT buyers have ceased to examine the ROI involved in making technology investments. “People felt that they had to have these technologies, rather than figuring out the ROI,” says Abouseif. “However, today, there is nothing on the horizon that an IT manager will see and think that it is imperative to do. This means people are beginning to look at the payback and ROI of any new products," he adds.In order to deliver the necessary ROI, Abouseif says IT managers have to begin focusing on projects that are aligned to core business needs. “IT departments need to undertake projects that are aligned with the business. For example, if a business is struggling with its supply chain then this is where the IT focus needs to be.”Ensuring that IT departments have the products to achieve this is key to Oracle's presence at Gitex. The vendor’s theme for the show is “spend less, know more” and it will be talking about how its technologies can help local companies achieve a higher ROI.“Products such as Oracle E-business suite help companies achieve a higher ROI because they are designed to work together and be tightly integrated from the outset,” says Abouseif. “With Oracle you can get a better ROI,” he adds.