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Tue 19 Oct 2010 07:26 AM

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Rolls-Royce sales growth tops 250% in Abu Dhabi

UAE capital is car maker's leading Gulf market in strong nine-month results

Rolls-Royce sales growth tops 250% in Abu Dhabi
Rolls Royce expects to sell 2,000 cars globally this year, doubling its 2008 sales

Rolls-Royce Motor Cars saw 250 percent sales growth in Abu Dhabi during the first nine months of this year, in comparison to the same period last year.

The figure was in contrast to the sales increase in Dubai, which stood at 60 percent.

“If you asked me, could you see in your sales figures maybe a certain sense of how the economy is doing, I would sense that it’s doing a bit better in Abu Dhabi than here in Dubai – that’s my feeling,” Rolls-Royce Motor Cars CEO Torsten Müller-Ötvös told Arabian Business. 

“But we had a chat with customers yesterday and everyone is positive. The Dubai numbers are also coming back strongly, and it’s very gratifying to see it coming back into the market. But Abu Dhabi is doing exceptionally well.”

Throughout the Middle East, sales rose by 150 percent, following the announcement that Rolls-Royce had doubled sales in the region during the first half.

Müller-Ötvös said that the company expected to sell well over 2,000 cars worldwide this year, twice the figure for 2009.

“We were very lucky in the first half. On the one side we see customers returning, spending, indulging themselves more than what we have seen during the crisis,” said the CEO.

“The second reason is that we launched the Ghost – our new model – which found a tremendous reception in markets all over the world.”

In response to the recent announcement that around 485 of the luxury cars had been affected by a product recall in the Middle East, Müller-Ötvös said that the decision had been taken despite the fact that no accidents had occurred.

“I definitely want to make sure that none of our customers will face any problems. The possibility that that would happen is minute, but we are saying that the car should be taken to dealers and dealt with,” he said.

“Again, also, I want to treat our customers in a very honest way and not disguise that. Things can happen sometimes and for that reason, that’s why we took that option.”

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