By Sarah Gain
Rotana is preparing to open its first hotel in Fujairah later this year, when the Fujairah Rotana Resort & Spa opens its doors in mid-December
Rotana is preparing to open its first hotel in Fujairah later this year, when the Fujairah Rotana Resort & Spa opens its doors in mid-December.
The five-star property will predominantly target the European leisure market, and has already signed contracts with 32 tour operators who will begin supplying the hotel with guests from January 1. Ten more tour operator contracts are currently under negotiation, general manager, Jean-Francois Laurent, told Hotelier Middle East in mid-August.
“Fujairah has a great potential for tourism development and the 250-room hotel will be the first resort property of Rotana in this emirate,” said Laurent. “There is a demand for more variety of luxury hotels in Fujairah, as currently there is only Le Meridien Al Aqah and Hilton Fujairah available.”
The beachfront property is located next to Le Meridien on the Al Aqah coastline, and already the two general managers are working together to market Fujairah as a destination. The beachfront strip is set to see up to nine hotels opening in the next five years, with Japan’s JAL already counting down to a 2007 opening.
The Fujairah Rotana Resort includes 144 chalets, eight executive suites, 14 junior suites and 84 deluxe rooms.
The resort’s recreational activities include a private beach, outdoor temperature controlled swimming pool including a children’s pool, and a dive centre.
The hotel will also welcome Rotana’s second Zen@Rotana spa concept, offering spa treatment rooms, a unique Arabian massage tent overlooking the Indian Ocean, steam room and sauna. The spa will offer treatments to destress, detox, relieve tension, soothe muscles, cure ailments, reawaken wellbeing and harmony, in order to emerge feeling pampered and rejuvenated.