By Gemma Greenwood
2009/2010 brochure includes itineraries in wider Southern Africa.
South African Airways (SAA) has launched its most impressive brochure yet as the airline gears up to cater to the increased demand next year's FIFA World Cup tournament will generate.
The 164-page ‘Next Stop South Africa' brochure, which features a footballer overlooking the breathtaking South African coastline on the cover and carries the slogan ‘Boundless Possibilities', not only features itineraries in South Africa but in wider Southern Africa due to popular demand.
"From customer feedback we realised there was demand in the Middle East for a product featuring South Africa with an extension to Southern Africa, which wasn't served adequately," said SAA manager Middle East Rajendran Vellapalath. "The brochure features flexible, affordable and quality holidays to several stunning destinations in Southern Africa and South Africa - from the high-end to the economy traveller, the brochure has a range to fit all budgets.
Destinations featured in addition to South Africa, include Botswana, Namibia, Mozambique, Swaziland, Zimbabwe, Zambia and Mauritius and multi-destination itineraries are provided.
In addition to its glossy "shelf appeal", the brochure, which features itineraries ranging from three to 17 days, will be a crucial selling tool for travel agents, continued Vellapalath.
"It's going to be an encyclopedic referral for agents as everything they need to know to sell a new destination, from the planning stage to the itinerary, as well as ‘don't miss it' sections, are all featured," he said.
The difference between SAA's brochure and those of rivals, added Vellapalath, was that it provided detailed destination information, while others were little more than a catalogue of hotels.
"Customers are not only looking for properties. They want to know how well they can utilise their time while visiting their desired destination," he said.
SAA has also launched
featuring all brochure content, which Vellapalath said was user-friendly for agents and clients.