Business software giant Sage has announced the opening of an office in Riyadh to further its presence in the region.
The vendor believes the facility will allow it to work more closely with the local channel and bolster sales of its ERP and CRM applications into medium and large businesses throughout Saudi Arabia.
Marc Van der Ven, managing director at Sage Software Middle East, said: “We have been running our regional business out of head office in Dubai, but business growth creates the demand for physical presence and greater commitment.
Sage has invested in setting up a local Saudi operation to be closer to our business partners and provide them with marketing and technical support and training to assist customers,” he added.
The UK-based vendor has also invested in creating an ‘arabised’ version of its flagship human resources software, which supports the Hijri calendar and local government regulations.
“The Saudi business environment is becoming increasingly competitive and moving fast towards WTO compliance,” added Van der Ven.
“This means that organisations will need to build greater efficiency into their business operations, and need to have reliable systems in place to ensure immediate data availability and also data integrity.
There is a good level of awareness in the Kingdom today of these requirements, and businesses are realising the need to invest in their infrastructure, whether it’s to manage accounts, their people or their sales and marketing processes.”
Sage boasts more than 1,500 customers and 45 partners in the Middle East, where it operates in markets such as Oman, Jordan and Egypt.
As well as Dubai and Saudi Arabia, the company also has an office Bahrain.For all the latest tech news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
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