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Mon 21 May 2007 04:00 AM

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Sage wises up to Bahrain software market

Business software vendor Sage has followed up its recent launch of an office in Saudi by opening a facility in Bahrain. The move means the UK-based accountancy applications specialist now has points of presence in three of the six GCC markets.

Business software vendor Sage has followed up its recent launch of an office in Saudi by opening a facility in Bahrain. The move means the UK-based accountancy applications specialist now has points of presence in three of the six GCC markets.

The office in Bahrain, which includes a technical support desk to serve customers, will double up as a Middle East sales hub to sit alongside the company’s regional headquarters in Dubai. Sage also intends to use the office to get closer to neighbouring territories, such as the Eastern Province of Saudi Arabia.

“We’ve been looking at setting up a local presence in Bahrain for a while, as we were seeing the Kingdom’s business environment grow and develop very fast, thereby creating increased opportunities,” explained Marc Van Der Ven, managing director at Sage Software Middle East.

“Having signed the Free Trade Agreement last year, Bahrain today is one of the most promising Gulf economies. In a fast-developing market, Bahraini organisations are becoming increasingly aware of the significance of business management solutions such as ERP, CRM and HRM and for this they require reliable partnerships with international vendors,” added Van Der Ven.

A five-strong sales and support team is currently manning the Bahraini office and overseeing customers that Sage serves in the country. Enterprises such as the Al-Mahroos Group, Kalam Telecom and the Bhatia Group all use Sage software.

“The government of Bahrain has taken a number of steps in the right direction, to encourage investments and help local businesses grow,” said Van der Ven.

“This increasing investment will create the need for more regulation, more human resources and hence a solid information infrastructure. Sage is working closely with its partners in Bahrain to identify areas where our products can help organisations compete and grow,” he concluded.

According to a study by IDC last year, Sage is the fifth largest player in the US$200m a year Middle East and North Africa enterprise application software market. It currently trails SAP, Oracle, Microsoft Dynamics and 3i Infotech, but the five vendors between them account for more than 75% of the market.

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