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Tue 29 Nov 2011 07:03 PM

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Saif Belhasa Group in fashion with GCC store rollout

Dubai retailer debuts ‘I Love Fashion’ store, plans five more by end-2012

Saif Belhasa Group in fashion with GCC store rollout
The Fashion TV brand operates 70 retail stores worldwide

Dubai’s
Saif Belhasa Group on Tuesday opened its first ‘I Love Fashion’ store under a tie-up
with Paris-based Fashion TV, and said a further five outlets were in the
pipeline by end-2012.

Paris-based
Fashion TV, which broadcasts 24-hour fashion coverage to viewers in 193
countries, operates some 70 retail stores worldwide.

The
Dubai Mall store marks its entry into the Middle East market.

“We
secured the first flagship store in Dubai Mall and plan to expand rapidly in
the GCC Countries with five stores set to open in 2012, including one in Abu
Dhabi,” said Saif Ahmed Belhasa, chairman of the Saif Belhasa Group.

Sara
Belhasa, ambassador for the ‘I Love Fashion’ brand, said retail hub Dubai was the
immediate choice for the company’s debut.

“Consumers
in Dubai are very fashion-forward, love to dress up and aren’t scared to try
new things. It was a natural next step to move into retail and I am looking
forward to a successful launch in Dubai,” said Michel Adam, founder of Fashion
TV.

Since
its launch in 1997, the network has diversified into a slew of merchandising
lines, including energy drinks, perfumes and nightclubs. More than 30 f. café and
lounges operate in cities including Tokyo and Johannesburg.

The
brand signed a deal in May with Dubai’s Al Habtoor Group to open the world’s
first Fashion Hotel in Dubai. The two partners said they plan to make the Dubai
property the first in a chain of hotels in key cities around the world.

The
30-storey, 200-room hotel will feature an LED screen on its exterior to
broadcast Fashion TV highlights around the clock.

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