By Greg Wilson
Sakhr is leveraging on its international and local partners in an attempt to maximise its coverage across the show.
Sakhr is leveraging its partners in an attempt to maximise its coverage across the show. The company has forsaken its own stand, and has decided to participate alongside four of its partner organisations – Oracle, Intel, Dubai e-Government and BEA.“This year, Sakhr has been working with the international leaders, specifically Intel and others,” says Fahad Al Sharekh, managing director, Sakhr Software.“At Gitex we are going to be highlighting Sakhr solutions with both international and the local partners,” he adds. Sakhr is showcasing applications for e-government, e-learning and translation. “Our participation at Gitex Dubai will serve to highlight the point that Sakhr has successfully developed state-of-the-art intelligent solutions for Arab users, as opposed to simply localising English applications with Arabic user interfaces,” comments Abdulaziz Al Gharabally, sales & marketing director of Sakhr Software. “Many of the new innovations on display at Gitex Dubai are designed to enable Arab users to draw maximum benefits through the use of technology,” he adds. Sakhr’s Arabic Idris Search Engine is on display on the Dubai e-Government stand in Hall 6, while the Kuwaiti ISV’s document management solutions including Arab Dox, Automatic Reader and the Johaina Service are being showcased on BEA’s stand. Arguably, Sakhr’s most interesting display will be on Intel’s stand. For the last year, Sakhr has been working with Intel to enhance its software solutions for Intel’s 64-bit architecture in Hall 4. Intel and Sakhr have recently signed an agreement that outlines future collaboration across several areas and the mutual exchange of know-how to add value to Arabic language solutions developed by Sakhr’s R&D division. “Intel’s technology, which has played a crucial role in shaping the global IT landscape, will enrich our own solutions through this agreement,” says Mohammed Al Sharekh, chairman of Al Alamiah Group, the parent company of Sakhr Software. “The alliance makes it possible to optimise our Arabic technologies to better run on Intel platforms, giving Arabic customers the best value for money,” he adds.