By Abdul Rawuf
Dear Mr. Jafar, Do you think we should network only within our core business circle or attend different kinds of events? I think that the need for my services is there and not among the same group of people. What do you think? Best, Sallyann
Focusing usually pays off. It’s easier to gain business in a space that you’re familiar with and have experience in. Generally speaking, that should be your priority. That said, it is also good to widen your horizons and always be on the lookout for alternative avenues. Getting out of your comfort zone, whilst sometimes daunting, has the potential to generate some unexpectedly useful results. Therefore it can’t hurt to be exposed to different interest groups by attending events outside your specialty.