By Lubna Hamdan
Explore and drive Italian excellence in the Middle East
Italian car giant Ferrari has launched its first ever temporary interactive space Salotto Ferrari in Dubai.
Located in the Four Seasons Resort at Jumeirah Beach Restaurant Village, the open-lounge space has been designed as a “live emblem of the Ferrari spirit” and a “tribute to the glamour and elegance of the brand's iconic lifestyle,” according to Ferrari.
The interactive space allows visitors to view, explor and test drive the latest Ferrari models including the 488GTB and GTC4Lusso – the brand’s latest four seater – alongside a Ferrari pilot.
Guests can also meet over coffee or browse exclusive Ferrari publications, limited edition products, images and videos in the Salotto.
As for elite guests, they will be invited to a series of high profile events and gatherings.
The Salotto Ferrari is open from midday to midnight, Thursday to Saturday, until 13th November 2016.