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Sun 24 Feb 2008 04:41 PM

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Salt and Pepper adds flavour to regional events

Brand promotion firm Salt and Pepper celebrates nine months of successful events.

Brand promotion and product launch specialist Salt and Pepper has set up shop in Dubai's Media City to cater to the growing number of companies doing business in the UAE.

The company, which opened its Dubai office in May 2007, has already organised several events for clients including Al Aqili Furnishings and Heineken.

"We're convinced this market is now ready for extraordinary events and promotions with an element of surprise," said Philip Westphal, managing director, Salt & Pepper.

"It's our aim to give UAE consumers an increasingly hands-on brand experience, through the creation of unique events that not only bring brands to life, but which are importantly relevant to the consumer market they're targeting."

The firm is active across the GCC and is currently working on "a major event" in Qatar and a series of events in Dubai, and an event in Jordan is also on the cards, according to a source at the company.

"We've sourced outstanding regional suppliers to provide our clients with the most impactful and cost-effective campaigns possible," Westphal added.

"Combined with our global experience and our team of events experts, Salt & Pepper is set to spice up the life of brands, add a little zing to the consumer experience and provide new levels of execution which will set new regional standards."

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