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Sun 19 Oct 2008 04:00 AM

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Samsung set to unleash laptops

Korean giant's notebook range reaches region today.

Samsung Gulf Electronics adds a new string to its bow today as it launches its range of notebook computers to the region at GITEX Technology Week.

Today's Middle East launch marks the next phase in the company's phased launch of its notebook range.

"It is imperative that we take the time to understand market demands prior to release. We launched a range of products in Europe last year, and we are now entering the Middle East market, kicking off in UAE and Saudi Arabia, with plans to reach the remaining GCC and Levant in the near future," says Madhav Narayan, general manager of IT at Samsung Gulf Electronics.

"Due to its global importance, we feel that GITEX represents the best opportunity to introduce our notebook range for the first time in the region." Despite the vast and ever increasing competition in the notebook market, Samsung remains confident that it can not only compete, but achieve a significant market share.

"Samsung has been selling notebooks in Korea since 1995 and we have swooped 40% of the market share. Following our recent launch in USA, Europe, China and Hong Kong, we have received positive feedback from both our partners and consumers," says Narayan.

The company claims to have carried out research into the most dissatisfying trends among existing notebooks with the results showing that battery life, HDTV functionality, weight and price were the chief complaints.

Narayan says that Samsung has addressed these with a new six cell battery capable of providing 10 hours of continuous use, an in-built HDMI connection to improve the AV output of the notebook. He also points to the new lightweight X360, which weighs just 1.27kg.

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