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Wed 22 Jul 2009 02:06 PM

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Samsung unveils company-wide green initiative

Samsung announces commitment to producing eco-friendly products and cutting greenhouse gas emissions

Samsung unveils company-wide green initiative
Samsungs N120 notebook is the first to gain TCO 3.0 certification.

Electronics manufacturer Samsung has launched a new green management initiative with the intention of becoming one of the leading eco-friendly companies in the world by 2013.

The new initiative will ensure all of Samsung’s products exceed global standards of eco-friendliness and that the company reduces its greenhouse gas emissions.

Yoon-Woo Lee, Samsung Electronics' vice chairman and CEO commented: “As a leading global technology company, Samsung Electronics has always taken our environmental responsibilities very seriously, but today we are committing to becoming a truly green enterprise that places eco-management at the very heart of our business decision-making and growth,

“This eco-management initiative will encompass all of our global operations, supply chain, and the complete lifecycle of Samsung products, and by achieving these goals we aim to lead the way in tackling the environmental problems that are facing our planet,” he added.

Samsung is currently ranked second on environmental pressure group Greenpeace’s Guide to Greener Electronics, based on its commitment to cut emissions and use environmentally friendly materials.

The new initiative includes four main objectives, including cutting greenhouse gas emissions from manufacturing by 50% and total indirect emissions from all products by 84 million tons by 2013; ensuring all products exceed global eco-mark standards; investing 5.4 trillion Korean Won ($4.3 billion) in eco-management initiatives and enhancing green partnerships with suppliers and partners.

Samsung’s N120 notebook was also recently announced as the first ever notebook to achieve the TCO 3.0 certification.

The certification relates to the use of non-hazardous materials and ergonomic efficiency. The N120 met the standards through being free of mercury and other hazardous materials and through having a low energy consumption through the use of an LED backlit display and Intel Atom processor.

Madhav Narayan, general manager, IT division, Samsung Gulf Electronics said: "We are proud that the N120 is the first notebook to achieve TCO 3.0 certification, as it visibly demonstrates just how safe and user friendly our products are. Protecting the environment is one of our core values that we attach a lot of importance to, so we are constantly striving to develop our products to meet the high standards set by TCO. We are please to be able to offer our customers in the Middle East the option to purchase green technology products.”

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