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Wed 20 Aug 2008 04:00 AM

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Samsung wins three industry awards

Touch Sight camera bags gold award from IDEA.

Samsung received three awards in the 2008 International Design Excellence (IDEA) competition, announced by BusinessWeek magazine and the Industrial Designers Society of America (IDSA).

Samsung’s five-year total in the competition stands at 15 awards – a tally unmatched by any other company.

It received one of 35 gold awards with its Touch Sight digital camera, which is designed for visually impaired people. It features a range of unique capabilities; it records sound for three seconds after pressing the shutter button, so that individuals can use sound as a reference when reviewing and browsing through their photo library.

It also has a lightweight flexible Braille display sheet that displays a 3D image by embossing the surface – so that users can touch their photo for a physical reference. The camera picked up the award in the Communications Tools category.

“The concept was immediately compelling by raising the potential of greater communication between the visually impaired and family and friends, said Thomas Garvey, associate professor at the Carleton University (Canada) School of Design and one of 20 experts on the IDEA jury.

“The number of well considered details, the visual approach and the very comprehensive presentation materials lifted this concept easily into the top category,” he added.

Samsung bagged a silver award in the Computer Equipment category, for its Black Printer Series (ML-1630, SCX-4500). The Samsung Instant Video Camera won silver in the Entertainment category. The device allows users to edit and view video clips and produce an immediate photograph, like a classic Polaroid camera.

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