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Wed 17 Jan 2007 04:00 AM

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SanDisk enters the Middle East fray

Flash storage vendor SanDisk has announced the launch of its regional headquarters in Dubai. The office will serve the GCC and Levant countries as well as Greece, Turkey and Africa.

Flash storage vendor SanDisk has announced the launch of its regional headquarters in Dubai. The office will serve the GCC and Levant countries as well as Greece, Turkey and Africa.

Edward Moro, vice-president and managing director EMEA at SanDisk, said: “SanDisk products have witnessed a significant growth in the Middle East over the past few years. Together with the distributors in the region, we are now in a situation where we have tripled our store fronts in the Middle East and we are pleased to step up and open our regional headquarters in Dubai.”

Moro went on to explain that the rapid growth and future of the mobile entertainment market is spurring the vendor’s ambition for the flash memory market. He also revealed that SanDisk is currently in the final stages of launching Arabic language support for its flagship MP3 players, which will happen “in the very near future.”

Tareq Husseini, sales manager MEA at SanDisk, added: “SanDisk is fully committed to the region and over the past 12 months, we have stepped up our marketing and channel development efforts in response to the ambitious expansion plan we rolled out last year.”

The launch of the Middle East office is set to be supplemented by a host of new products, which have recently been unveiled globally. “These products will be shipped to the region in the second quarter and we expect them to receive a strong market demand,” Husseini concluded.

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