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Sun 1 Oct 2006 04:00 AM

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SanDisk expands microSD storage

SanDisk Corporation has unveiled its new 2GB-capacity microSD card specifically designed for mobile music handset applications.

SanDisk claims its new microSD card is the largest capacity of the world’s smallest removable flash memory card, and is designed for use with the latest range of multimedia- enhanced mobile handsets.

The card provides storage for up to 1000 MP3 files, and is sold with an adapter that enables it to fit into a standard-size SD slot.

“The need for higher-capacity microSD cards demonstrates that MP3 phones have come of age,” said Jeff Kost, SanDisk vice president, handset business.

“Consumers are embracing the convergence of digital music and mobile communications. SanDisk’s removable flash memory cards represent a convenient way for people to store, transfer and play music on their handsets.”

Market research firm Strategy Analytics recently predicted that more than one-quarter of all mobile handsets sold in 2006 would feature music applications, with this figure reaching 50% of all handsets sold in 2007.

An estimated 270 million mobile phones – about 29% of all new handsets shipped in 2006 – will feature memory card slots, according to Chris Ambrosio, director of Wireless Device Strategies Service for the Boston-based research firm. David Bullitt, SanDisk retail product marketing manager for mobile cards, said additional handset manufacturers were expected to support the 2GB SanDisk microSD card with a raft of new models scheduled for introduction before the end of the year.

SanDisk also announced the addition of a 2GB capacity card to its OEM line of microSD cards, providing manufacturers with access to a range of flash memory cards ranging in capacity from 64MB to 2GB.

On the retail side, SanDisk offers capacities beginning at 256MB. SanDisk’s previous highest capacity card was 1GB.

SanDisk’s microSD features the latest advancements in flash memory technology to deliver the smallest memory card in the world. Measuring about one-fourth the size of a standard SD card, the fingernail-size microSD card provides expanded memory capacity for mobile phones using SanDisk’s TransFlash card slot or any new devices that feature a microSD slot.

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