Sandro opens second store in Saudi Arabia

Parisian brand is known for its street style-inspired looks
Sandro opens second store in Saudi Arabia
By Lubna Hamdan
Mon 14 Nov 2016 12:30 PM

Leading Parisian fashion brand Sandro has launched its second boutique in Saudi Arabia following the launch of its first store in early 2016 in Jeddah.

Its second branch, located in Riyadh’s Al Faisaliah Mall, will launch the brand’s Autumn/Winter ‘16 womenswear collection which will feature animal illustrations, velvet textures and silk and sturdy jackets.

The new opening is in line with the brand’s Middle Eastern expansion which includes six openings in the UAE.

Sandro is known for its Paris street-style-inspired clean lines and sophisticated aesthetics. It is an accessible luxury brand featuring men’s and women’s collections.

It was independently founded by Moroccan sisters Evelyne Chétrite and Judith Milgrom in 1984. Following Sandro, the sisters launched labels Maje and Claudie Pierlot under the SMCP group in 2010. This was in line with an investment made by L Capital, the investment group within LVMH.

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