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Mon 1 Jan 2007 03:40 PM

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SAP Arabia motors on with Omani IT project

ERP heavyweight partners with IT services provider L&T Infotech to deliver automotive software solution to conglomerate in Oman

Enterprise software giant SAP Arabia has revealed it will manage a large project it has won in the Oman market alongside Gulf partner L&T Infotech.

7,000-strong L&T offers a range of high-end IT services to global clients in a range of industries and made sales in excess of US$200m last year.

The pair will deliver SAP's solutions to Oman-based business conglomerate Saud Bahwan Group, which selected SAP's dealer business management application as the software system for its automotive sector business processes.

A senior official from the Saud Bahwan Group claimed that the software would be a key enabler in the company meeting the aims that it has set out for its business transformation. "We have always deployed cutting-edge technologies to ensure customer satisfaction and this has enabled us to be at the number one position for more than three decades," said the spokesperson.

"Our solution from SAP is truly a first in the automotive sector in Oman. We opted for SAP solutions on account of its scalable, reliable and user-friendly software. With the rollouts of SAP's automotive suite applications, we will have a worldwide standard set of end-to-end business processes," he continued.

By utilising SAP's dealer business management solution, Saud Bahwan Group claims that it will have in place a process based on strong technical architecture and best business practices to cover automotive services management. As part of the SAP implementation, Saud Bahwan Group is integrating disparate legacy systems across its extended dealership network.

Essam Enany, president at SAP Arabia, claims the deployment at Saud Bahwan Group will "clearly demonstrate" the strategic business value companies gain from SAP's software.

He added: "SAP provides the scope of functionality automotive companies need to unify widespread business networks and efficiently execute end-to-end business processes."

Meanwhile, SAP Arabia has also outlined its aspirations to get deeper into the SMB market by launching its ‘Best Practices Baseline Package offering' in the GCC countries.

The business management software is designed to help SMBs automate and connect their core operations. "We have localised requirements like accounting, materials management and procurement, sales, manufacturing, services, e-commerce for mySAP ERP and analytics to suit the local regulatory regime," explained Enany.

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