By Barnaby Chesterman
The One to One Arabia exhibition in Saudi Arabia has attracted some of the top local and international media, advertising, and communications companies
The second edition of the One to One Arabia communications exhibition is attracting some major industry players according to the organisers, Al Harithy Company. The show is being held to run concurrently with the Saudi Banking and Investment event from May 28-31 at the Jeddah International Exhibition and Convention Centre.
Nadim Barrage, managing director of Media Power, the marketing arm of the exhibition, confirmed that already over 70 local and international exhibitors have confirmed their attendance at the show. “I feel very confident about the second edition of One to One Arabia because most of the major players in the communications industry have overwhelmingly confirmed their participation,” he said.
The exhibition is being supported by the Gulf Cooperation Council Advertising Association (GCCAA) and the International Advertising Association (IAA). Talal Dhulaymi, chairman of the GCCAA, was keen to stress the importance of fostering the development of advertising in the region. “This event is an important platform contributing to our mission and reinforcing the importance of the Saudi market,” he said.
The event will be attended by Jean Claude Boulos, world president elect of the IAA, who will also be making a presentation on the World Advertising Congress, taking place in 2002 in Beirut, Lebanon. “The IAA is happy to endorse this unique event which gives us an excellent opportunity to introduce the World Congress to the Saudi communications industry,” he said.
On the eve of the exhibition there will be an awards ceremony organised by the Saudi Research and Publishing Company (SRPC). The Sword Awards, as they are known, are well respected in Saudi Arabia and recognise achievements in the advertising industry.