Saudi drinks giant Aujan on track for $1bn sales

Brand behind Vimto and Rani to invest €100m in growing capacity, eyeing emerging markets
Saudi drinks giant Aujan on track for $1bn sales
Chairman Adel Aujan said the company escaped the financial crisis unscathed
By Joanne Bladd
Sun 20 Feb 2011 04:43 PM

Aujan Industries, the Gulf’s largest private drinks company,
said on Sunday it is on track to meet its 2012 target of $1bn in sales, the Saudi-based
company said in a statement.

The firm, which counts Vimto, Rani and Barbican in its brand
portfolio, said it saw a 20 percent growth in 2010 and planned to expand its
reach in emerging markets to drive its growth.

Aujan also plans to invest more than €100m in upgrading its distribution
network and ramping up capacity by 40 percent. A fourth plant will be added by
2013, the statement said.   

“There are a number of fast
emerging markets in the region which are crucial to our growth strategy,”
said President and CEO of Aujan
Industries, Kadir Gunduz.

“Given
the speed of our success, we’re now focused on creating an even larger global
footprint, and are in the initial stages of expansion into new territories
including India and Malaysia.”

Gunduz added that the Gulf represents as much as 90 percent
of market share, making acceleration of growth within the region difficult.

"However, with markets where we enter as challenger
brands we have huge potential," he said.

In an interview with Arabian Business last year, chairman
Adel Aujan said the company had escaped the financial crisis unscathed,
notching up a 20 percent rise in revenue in 2009.

"We're a one-riyal business. It's anti-cyclical. We do
better in recessions than upturns. People don't buy expensive things in a
recession but buy more of the low-priced items to compensate," he said.

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