By Andy Sambidge
Perfect Food Factory expands operations as it seek bigger share of Halal meat market
Perfect Food Factory, a company owned by Saudi-owned Supreme Foods Processing Company, has announced the commissioning of its third food production line at Dubai Industrial City.
Part of the Saudi-based Dabbagh Group, Perfect Food is a supplier of Halal beef and poultry products in the Middle East and North African (MENA) markets.
The AED100m Dubai factory is the largest of the three food production units owned and managed by Supreme Foods, a statement said.
Having commenced operations in November 2011, the latest Perfect Food line is set to produce 100 tonnes of special cuts of raw and cooked poultry per week.
This new line, housed in a 10,000 square feet highly-automated specialist facility, will complement the factory's current weekly output of 250 tonnes of beef and poultry products, the statement added.
Robert Morrison, general manager of Supreme Foods, said: "Our output from the Dubai Industrial City factory are exported to markets in Qatar, Kuwait, Jordan, Egypt and Morocco, where we are looking to aggressively expand our footprint.
"We also expect to cater to new markets such as Lebanon by 2013. The new line is exclusively dedicated to processing chicken portions that are used by international restaurant chains to meet their specific culinary requirements."
Supreme Foods commands a substantial percentage of the Middle Eastern Halal food service industry, which stood at more than AED10bn in 2011.
The company said it is a leading supplier to international fast food outlets, hotels, food retailers, local food distributors and restaurant chains across the MENA region and operates another two food production units in Saudi Arabia.
Dubai Industrial City is a dedicated manufacturing destination and features six industrial clusters - food and beverage, base metal, mineral products, chemicals, transport equipment and parts and machinery and mechanical equipment.For all the latest industry news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.