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Wed 21 Oct 2015 02:36 PM

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Saudi Pizza Hut operator extends PepsiCo deal until 2025

Mawarid Food Company signs 10-year renewal to agreement with global beverage giant

Saudi Pizza Hut operator extends PepsiCo deal until 2025

PepsiCo, one of the world’s leading food and beverage companies, Mawarid Food Company and MEED Trading Company, have announced the renewal of their partnership agreement for 10 additional years till 2025.  

Under the terms of the partnership, PepsiCo will continue to be the preferred beverage supplier to Mawarid restaurants and Meed convenience stores, including Pizza Hut in Saudi Arabia and Morocco; Taco Bell, Meed Convenience Stores and Meed Express vending operations in Saudi Arabia. 

To celebrate this continued partnership, Sanjeev Chadha, PepsiCo’s CEO for Asia Middle East Africa and North Africa and Samir Abdulhadi, Managing Director, Mawarid Distribution and Trading Group, held a signing ceremony in Saudi Arabia with the presence of senior representatives from both companies.

Commenting on the renewal, Sanjeev Chadha, PepsiCo’s CEO for Asia Middle East and North Africa said: “We are privileged to renew our successful partnership with Mawarid and further strengthen the positive relationship the two companies share.

"The dynamic food and beverage market in Saudi Arabia and the Middle East region is critical to PepsiCo’s overall growth and the partnership with Mawarid is a testament to our continuing commitment in this area. We look forward to this strategic alliance growing over the years.”

Samir Abdulhadi, managing director, Mawarid Distribution and Trading Group, said: “The renewal of this agreement is nothing but a continuation of the successful and excellent relationship with PepsiCo International Company for more than twenty five years. This agreement will help our companies to expand the customer base with a permanent commitment to providing the highest level of service and providing the best quality for our products.”

Mawarid Food Company is primarily engaged in the operations of international franchised restaurants. The Company owns the territorial rights of the Pizza Hut franchisee concept in Saudi Arabia (except Jeddah within a 30 miles radius), Morocco and Tunisia. 

The company also owns the territorial rights of Taco Bell concept in Saudi Arabia. It currently operates 175 Pizza Hut outlets and two Taco Bell restaurants in Saudi Arabia.

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