By Lubna Hamdan
Investors in app include Cobone founder Paul Kenny
Saudi based retail giant Danube has launched of a new app that will provide fresh products to customers in the kingdom at a time of their convenience.
Set to become the MENA region’s biggest online grocery and shopping application, Danube App will provide consumers with flexible and convenient payment options.
The company, which partnered with Cobone founder Paul Kenny’s AYM investment firm, also revealed it plans to hire over 1,000 Saudi employees to work on the new e-commerce platform.
About 75 percent of Saudi Arabia’s population has access to the internet, though the number is reportedly expected to grow to over 90 percent, according to Ahmad AR BinDawood, CEO, DanubeCo Ltd.
The chief executive said the company’s plan is to reach out to the 22 million plus mobile phone users in the Kingdom to offer them an online shopping experience that takes the hassle out of the daily errand of grocery shopping, while providing a user friendly, safe, fast and convenient portal.
Saudi Arabia, one of the largest and the fastest growing e-commerce country in the GCC, claims it offers a variety of payment gateway options that make online transactions easy.
Majed M. Al Tahan, Managing Director, Danube App said the current e-commerce space is largely filled with consumer electronics, travel, accessories and fashion, while groceries remain a relatively untapped space.
Al Tahan said the app plans to target customers in Jeddah, Riyadh and Khobar in its initial phase and will cover the entire country by end of 2017.
He said the firm saw an increase in customers showing interest in online shopping instead of brick and mortar supermarkets and malls.For all the latest retail news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.