By Neeraj Gangal
Deal covers mobile telecoms sectors in Saudi Arabia, Kuwait, Bahrain & Indonesia.
Saudi Arabian telecoms operator Saudi Telecom Co (STC), has signed a partnership agreement with Real Madrid Football Club, the company said in a presss release on Friday.
The event which took place in the Santiago Bernabeu Stadium at the headquarters of Real Madrid was attended by Saudi’s Prince Saud Bin Nayef Al Saud, Ambassador of the Kingdom of Saudi Arabia to Spain.
The announcement was made by STC Chairman Muhammad Al Jasser and was attended by Saud Al Daweesh, STC’s Group CEO.
Real Madrid stars Cristiano Ronaldo and Mahamadou Diarra also took part in the event, the company said in the release.
Dr Al Jasser explained that the agreement covers the mobile telecommunications sectors in Saudi Arabia, Kuwait, Bahrain and Indonesia for a period of four seasons during which STC will be given 12 minutes of every game played at home to be used for promotional purposes on the stadium.
Other features of this deal includes training 70 youth during summer season as well as organizing trips to attend Real Madrid games in all matches whether locally or internationally for subscribers to Real Madrid mobile.
Dr Al Jasser said: "Signing with one of the world's greatest football clubs forms a strategic partnership that extends STC sports sponsorship into the GCC and all the way to South East Asia, bringing exciting and exclusive benefits to fans of the legendary team across the two regions. Now STC subscribers can have access to Real Madrid mobile content including news, official videos of the team, official club photos of the famous players and official java games.”
“The STC-Real Madrid partnership gives STC promotional and PR rights, and access to Real Madrid advertising platforms including perimeter advertising in the world famous Bernabeu stadium, Real Madrid TV and Realmadrid.com. STC also has the option of bringing Real Madrid to Saudi Arabia for a friendly game. In all, it's a sweet deal for our subscribers and raises STC's profile worldwide."
Last week, UAE's Etisalat said it had signed an agreement for a three-year sponsorship deal with English Premier league soccer club, Manchester City.
The Arab world's second-largest telecommunication's firm said in a statement it had signed a memorandum of understanding, which preceded "a full three-year strategic sponsorship agreement to be formalised later this year."