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Fri 18 Feb 2011 02:00 PM

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Saudi TV viewers prefer Western to Arabic films

Survey shows 70% of viewers want more Western movies, although habits change during Ramadan

Saudi TV viewers prefer Western to Arabic films

Saudi television viewers prefer watching Western films to Arabic movies, although their viewing habits change during Ramadan, according to the results of a recent survey.

The Arab Advisors Media Survey showed that while 61.6 percent of respondents liked to watch Western movies, with 55.4 percent viewing news channels, and 48.8 percent indicating that they enjoyed watching Arabic films.

However, 78.2 percent of viewers said that they changed they TV habits during the holy month of Ramadan, with the majority preferring to watch Arabic series and more religious programming.

The survey also showed that 70.4 percent of respondents wanted to watch more Western films, as opposed to 45.8 percent who wanted more Arabic films. 

“Comparing the top programming types watched on regular months to those watched during Ramadan reveals a drop in movies (both Western and Arabic) and news programs in favor of Arabic series, religious programs and game shows which typically flood Arab TV channels during Ramadan,” said Samer Abbas, a senior research analyst for Arab Advisors Group.

The online survey targeted respondents randomly, including both genders, up to an age of 65.

The study received a full response from 773 Saudi TV viewers.

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