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Mon 19 Apr 2004 04:00 AM

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SBM implements utility IT model

Saudi Business Machines (SBM) is showcasing its ‘e-business on demand’ solutions with IBM at Gitex Saudi Arabia this week.

Saudi Business Machines (SBM) is showcase its ‘e-business on demand’ solutions with IBM at Gitex Saudi Arabia this week. SBM and its business partners will also display a wide range of banking, government and cross industry solutions powered by IBM’s WebSphere software family.

SBM claims that ‘e-business on demand’ — a version of the grid or hive computing model — allows businesses to lower costs, increase sales and respond quicker to market changes as it turns information technology into a utility like electricity, water or gas.

SBM has been the general marketing and services representative for IBM in the Kingdom of Saudi Arabia since 1981. Based in Jeddah, and with branches in Riyadh, Al-Khobar and Jubail, SBM has over 500 employees.

As the Saudi IT channel matures, SBM is focusing on completing its transformation into a high-end IT services outfit and becoming a valued supplier to enterprise accounts in Saudi Arabia. The drive towards ‘e-business on demand’ sits comfortably with this strategy.

“IBM has a special relationship with SBM,” says Mourad Zohny, channel sales manager at IBM Middle East.

“SBM is our exclusive representative for certain IBM product ranges. They have an exclusive agreement to distribute and sell high-end servers and storage systems as well as some IBM software products in Saudi Arabia,” he explains.

SBM aims to offer customers a complete offering of professional consultancy services, together with services in networking and business recovery, complemented by maintenance services support for IBM and non-IBM products.

As well as acting as an IBM-focused systems integrator for enterprise accounts in Saudi Arabia, SBM has also taken on the role of channel development partner for the exclusive IBM products it carries.

“SBM is working like a virtual subsidiary and develops its own channel in Saudi Arabia to market those products,” explains Zohny.

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