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Thu 6 May 2004 04:00 AM

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Schell scales HP channel management ladder

Christoph Schell, currently serving as general manager of HP personal systems group (PSG) in the Middle East, is relocating to Geneva to take on a new job as HP solutions partners organisation (SPO) manager at an international sales Europe (ISE) level.

Christoph Schell, currently serving as general manager of HP personal systems group (PSG) in the Middle East, is relocating to Geneva, Switzerland, to take up a wider role as solutions partners organization (SPO) manager at an ISE (International Sales Europe) level.

Schell will be given the task of accelerating HP’s PartnerOne channel initiative rollout across a massive geographic area covering a colossal 105 countries including Austria, Switzerland, central and eastern Europe, and extending across Russia and CIS, Africa and the Middle East. In his new role, Schell will be responsible for the entire channel organization encompassing volume, value and services partners for the ISE region.

Jos Brenkel, VP and general manager for HP’s solution partners organization (SPO) in Europe, Middle East and Africa, said: “Christoph is replacing the existing ISE channel manager, Pierre Mirlesse, who will be moving to the US to take on a new role. Bradley Hopkins, currently PSG manager for HP in South Africa, will relocate to Dubai to take over Christoph’s role as general manager of the PSG division in the Middle East.”

“The challenge HP faces is how to take the channel capabilities we have developed in western Europe and drive them into the Middle East and Africa region,” added Brenkel. “HP now has its Saudi assembly plant and a facility in South Africa too and we can use these facilties to drive programmes forward.”

With special channel assembly programmes such as Top Config already up and running in western Europe, Schell’s new role has extensive scope for further development of HP’s channel programmes and initiatives in the Middle East and Africa region.

At the very heart of HP’s PartnerOne initiative is the desire to reduce the number of distributors HP ships product to and the regional optimisation of stocking points and logistics capabilities. To emulate the success PartnerOne has achieved in western Europe, HP will look to drive further consolidation and specialisation of its channel partners across the Middle East and Africa territories.

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