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Wed 23 May 2007 11:28 AM

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SE Asia hub for Al Islami

Dubai-based food company heading for Malaysia following signing of memorandum.

Al Islami Foods has reached a strategic agreement with the Malaysian Government-owned Halal-Industry Development Corporation to enter the South East Asian market.

The memorandum of understanding will allow the Dubai-based Halal food provider to offer the Al Islami Cart franchise concept to the market, where it is hoping to tap into the global halal food market worth more than US $580 billion.

HDC will liaise with local authorities and help to establish a master franchiser in Malaysia.

Al Islami chief executive Saleh Abdullah Lootah said the agreement was a catalyst to create "much-needed awareness about ‘real and authentic halal' in the world".

"The partnership demonstrates Al Islami's long-term commitment to the society for setting global halal standards and best practices for Muslim and non-Muslim markets alike," he said.

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