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Wed 13 Feb 2008 05:30 PM

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See Sharjah

Interactive guide will showcase what is on offer for event planners.

The government of Sharjah has revealed plans to launch its first e-guide directory for the meetings industry within the next six months.

The See Sharjah guide will take the form of an interactive DVD showcasing what is available for event planners in the emirate.

"We felt there was an enormous gap in information," said Abdul Aziz Al Midfa, chairman, See Sharjah.

"Tourism is no more limited to leisure alone. Sharjah is fast emerging as a key business, industry, property, finance, education, health, culture, MICE and sports destination."

The meetings industry-focused DVD will be one of nine different e-guides focusing on different specialist areas, including leisure, education, health, culture, sport, investment - industry and investment - property, finance, infrastructure.

Each DVD will contain an e-guide and an e-directory, each of which will include in depth information concerning each of the above areas, including information regarding the opportunities and incentives for investment and doing business in the emirate.

More than one million people visit Sharjah annually, according to Al Midfa, but information about the destination has not been easy to access up until now.

"We understand today, business success is dependant on fast and easy access to information," he said.

"It is time to tidy up the task of searching. See Sharjah is a unique product providing precise information - structured on the wants and needs of the user."

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