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Tue 26 Feb 2008 05:58 PM

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Serbian Super-fruit arrives at Gulfood

Returning Serbian exhibitors made a big splash at Gulfood 2008 with their best selling super-fruit, red raspberries.

Returning Serbian exhibitors made a big splash at Gulfood 2008 with their best selling super-fruit, red raspberries.

With unprecedented success at Gulfood 2007, Serbian companies once again showcased together under one roof.

"Gulfood has become very important for Serbian companies and this was the third year we've had a Serbian pavilion," said USAID agribusiness project spokesperson Remer Lane.

"Last year, Serbian businesses contracted in excess of US $6 million in new business while at the fair," Lane said.

Raspberries are one of the healthiest fruits available, packed full with vitamins, minerals, antioxidants and fiber and rank near the top of all fruits for antioxidant strength explained Lane.

"Antioxidants can help prevent heart disease and cancer, reduce blood pressure and slow the effects of aging. These naturally occurring compounds protect the body from harmful, excess free radicals, sweeping them up before they can cause damage," said Lane.

"Serbian raspberries are fragrantly sweet, with a refreshingly tart subtle overtone; they freeze well which makes them ideal for dairy, bakery and the confectionery industry," Lane added.

Thanks to its preserved nature, high quality of varieties and excellent climate, Serbia supplies one third of the world's trade in raspberries.

"Every day at the Serbian pavilion, visitors will have an opportunity to try refreshing raspberry smoothies prepared by Booster Juice as well as exceptional fruit products, confections, coffees and exclusive wild mushrooms," Lane concluded.

The Ministry of Agriculture, Forestry and Water Management of the Republic of Serbia in coordination with Serbia Investment & Export Promotion Agency (SIEPA) assisted Serbian producers in presenting their products at Gulfood with the support from the USAID Agribusiness Project.

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