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Wed 15 Dec 2004 04:00 AM

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Seven Seas looks to Asia

Dubai-based systems integrator Seven Seas is setting out on an ambitious project to target the Asian hospitality sector with plans to establish itself across the South East Asia region. Seven Seas also plans tie-ups with Malaysian vendors to bring the best of Asian IT to the Middle East.

Dubai-based systems integrator Seven Seas is setting out on an ambitious project to target the Asian hospitality sector with plans to establish itself across the South East Asia region. Seven Seas also plans tie-ups with Malaysian vendors to bring the best of Asian IT to the Middle East.

“Hospitality is booming in the Asia Pacific region and countries like Vietnam, Thailand and China are the new giants of the leisure industry,” said Mehboob Hamza, chairman at Seven Seas. “Our focus is to push our in-house and branded hospitality solutions, from our Asian base in Kuala Lumpur as well as to act as a bridge between the Middle East and Asia through signing agreements with Malaysian IT developers.”

Seven Seas has already won a raft of tenders in the Malaysian hospitality industry for Momentohs, its own hotel management system, and the company will be using its Malaysian office to direct expansion throughout Asia Pacific. Facilities currently being built in Kuala Lumpur include a development facility, call centre and sales department and bases in other countries are penciled in for the near future.

“We are looking at each country individually, and are considering working through partners with additional direct presences if needed. For larger territories like China and Indonesia partners are essential but we are already making moves and it is quite likely that by the end of June 2005 we will have our own office in Thailand and a country manager in place for Vietnam,” added Hamza.

Seven Seas is using the Asian expansion to bring in vendors from Malaysia and market their solutions in the Middle East. Hamza commented that while a number of firms have already agreed to partner with Seven Seas, more tie-ups could follow.

“Much of Malaysia’s IT industry is home grown and there is tremendous skills and value to be found in sectors such as e-commerce and e-government. We want to be that bridge between Malaysian expertise, technology and capability and the Middle East."

"We are looking at companies that have something to offer to this region, in areas such as intelligent business management. Three of the companies on board will set up an operation here in Dubai during the coming few months to work under the Seven Seas fold,” concluded Hamza.

Seven Seas has 300 staff and operations in the UAE, Sri Lanka, and Singapore. Seven Seas works with HP, IBM, Microsoft, Computer Associates and Foundry Networks, and announced revenues of US$160m for 2003.

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