By Safura Rahimi
Traders in the emirate given 'a limited period of time' to get rid of fake products or face being fined.
Sharjah is set to launch a new campaign against trading fraud in a bid to step up its crackdown on fake goods and international trademarks in the emirate, Sharjah Municipality said today.
The campaign is being launched by the municipality's Consumer Protection Department to create awareness about fake trademarks and products among Sharjah retailers and trading centres.
It is set to inform retailers about their responsibility to recognise fake goods and to ensure originality of their products.
According to Fahad Shehail, director of the Consumer Protection Department, the municipality has detected a ‘huge amount’ of fake products and famous trademarks in some of the emirate’s trade centres.
Shehail stated that retailers often claim they were unaware their products were fakes.
“On the other hand, some of those traders pretend they didn’t know that it is prohibited to sell such goods, in order to avoid facing legal fines,” he said.
Sharjah Municipality will give traders "a limited period of time" to discard the fake products, and will issue penalties if products are still found after this period, Shehail said.