By Staff writer
Sharjah's ruler attends launch of Invest In Sharjah; aims to 'build strong bridges that connect investors and stakeholders'
An new initiative has been launched to encourage business people across the world to invest in the emirate of Sharjah.
Sheikh Dr Sultan bin Muhammad Al Qasimi, ruler of Sharjah, has witnessed the launch of Invest in Sharjah, which aims to help investors "fully capitalise on the unique elements of the emirate".
The brand is also in line with the strategy of Sharjah Investment and Development Authority (Shurooq) to position Sharjah as a strategic investment destination, a statement said.
Invest in Sharjah will reach out to local, regional and global investors to explore investment opportunities in the emirate.
It will also play a key role in establishing long-term business partnerships, sharing and exchanging top-tier studies and business practices to develop Sharjah’s economic environment.
Sheikha Bodour bint Sultan Al Qasimi, chairperson of Shurooq, said the new initiative will provide a "clear and profound message" about investment advantages in the emirate.
“We fully anticipate that Invest in Sharjah will play a key role in the development of Sharjah, as it is a venture supported by deep knowledge and wide expertise in the emirate’s economic and social realities," she said.
"It will build strong bridges that connect investors and stakeholders so that all entities can work together to establish successful businesses and expand them to local, regional and international markets,” she added.
Invest in Sharjah was launched during the opening ceremony of the second edition of the Sharjah FDI Forum 2016, the region’s leading foreign direct investment event.