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Sun 19 Feb 2017 01:07 PM

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Sheraa's action-packed first showcase day

UAE’s first university-based accelerator programme – Sharjah Entrepreneurship Centre (Sheraa) – sets a major milestone to inspire a new generation of entrepreneurs

Sheraa's action-packed first showcase day
UAE’s first university-based accelerator programme – Sharjah Entrepreneurship Centre (Sheraa) – sets a major milestone to inspire a new generation of entrepreneurs

His Highness Dr. Sheikh Sultan Bin Mohammad Al Qasimi, Supreme Council Member and Ruler of Sharjah, Wednesday attended the graduation ceremony of the first batch of entrepreneurs from the Sharjah Entrepreneurship Centre (Sheraa).

Currently, Sheraa is the only university-based business accelerator programme in the UAE.

Having passed through rigorous screening for innovativeness, commercial viability and potential impact by the Sheraa team, the ten shortlisted teams underwent an intensive four-month training and mentorship programme. They were supported with seed funding, trade license, office-space and access to customers, amongst other benefits.

Speaking at the graduation ceremony, HE Sheikha Bodour bint Sultan Al Qasimi, chairperson of the Sharjah Investment and Development Authority (Shurooq), said: “While Sharjah is celebrated for its rich history, arts and architecture, platforms like Sheraa shine a light on the emirate as a hub of young entrepreneurial talent.

“We are proud of the teams who entered the accelerator as students but are now graduating as confident entrepreneurs. We look forward to their innovative ideas taking shape and form and positively impacting our lives.”

The 10 teams represent a diverse mix of industries, tapping into ‘sharing economy’, video gaming, Arabic content, handicraft, food and beverage (F&B), energy and skill development.

Najla Al-Midfa, general manager of Sheraa, said: “It is a great honour to have His Highness Dr. Sheikh Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah in our midst today to grace this occasion. His unstinting support along with the commitment and encouragement of Sheikha Bodour bint Sultan Al Qasimi, who is our chairperson, has been instrumental in creating Sheraa in order to fulfill the aspirations of our youth in their entrepreneurial journey.”

Also present at the event were Sheraa’s strategic partners who have pledged their support for its growing ecosystem of entrepreneurs – His Excellency Khalid al Huraimel, CEO of BEE’AH; Badr Jafar, CEO of Crescent Enterprises; Adel Ali, Group CEO of Air Arabia; His Excellency Sheikh Mohamed bin Saud al Qasimi, Chairman of Sharjah Asset Management and His Excellency Sheikh Khaled bin Abdulla bin Sultan al Qasimi, Chairman of SAIF Zone.

Start-ups shortlisted for the accelerator:


Cartpool is a crowd-powered platform that facilities group buying for individuals giving them access to significantly reduced prices. The platform lists niche products specifically targeting Millennials.


An indie video game company for gamers who want to experience creative, meaningful and story-driven adventure games.


Hamza uses the latest findings in language processing to facilitate the creation of high-quality Arabic content. Hamza is a writing enhancement platform that corrects spelling and grammar mistakes, and provides style enhancement suggestions.


Created using unique technology, Juxtapiece produces modern, hand-crafted, customised art pieces using a variety of wood types and styles as the primary material.


Mogz is a collaborative educational platform that enables university students to connect, share study materials and find peer tutors.


Tayar’s hardware and software solution allows users to monitor and control electrical devices through their smartphones, and also strategizes methods for more efficient energy consumption.


An F&B start-up that brings the traditional Emirati breakfast experience back with efficiency and affordability to employees in government entities.


The Mawada Project creates skill-building community engagement programs for children, providing them with transformative experiences that shape them into young leaders of the future.


YallaPickup is an app that allows customers to connect to pickup truck owners in a secure, affordable way.


KEZA a seamless technology platform that aims to streamline the F&B industry from the dining experience to the management of restaurants.