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Wed 20 Feb 2008 01:03 PM

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SIA expo returns to Dubai

More than 50 first-class Italian furniture, kitchen equipment, wellness and technology companies will be in Dubai to participate in the Sia hospitality expo scheduled from March 1-4, 2008.

More than 50 first-class Italian furniture, kitchen equipment, wellness and technology companies will be in Dubai to participate in the Sia hospitality expo scheduled from March 1-4, 2008.

Organised by Rimini Fiera SpA - one of Italy's largest expo centres - and supported by RegioneEmilia-Romagna, the show will take place at Joharah Ballroom at Madinat Jumeirah and will be open to trade only.

SIA Guest Dubai will host on the same dates as Sun Dubai UBAI - the international exhibition of outdoor products - organised by Rimini Fiera SpA and Fiere e Comunicazioni Srl.

The expo is designed to provide Italian companies a window to the UAE to showcase their products while giving a boost to trade and creating an integrated market between the two countries explained Simone Castelli, Director Business Unit, Rimini Fiera.

"Dubai is the epicenter of business and lots of Italian companies are ready to explore this booming market and we want to be the first gate for these companies to enter the region," he said.

Sia Guest Dubai is fast gaining popularity among upscale Italian companies explained Castelli.

"The first Sia Guest Dubai was extremely successful which compelled us to make it an annual event in the city's calendar," he said.

The 4-day event is expected to attract reputed high-end buyers in the region.

"Our main target clients are leading hotel chains, interior design companies and procurement firms so we have to ensure we live up to their standards and expectations and have enough ‘oomph' to seduce them," Castelli said.

The export market is key to Italian industry success and "the participants will definitely help to shape the market in the coming months", he said.

"There has been significant progress in the industry and Sia Guest Dubai is the ideal platform and networking forum to network with the finest in terms of cutting-edge design, innovative concepts and latest technology," he concluded.

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