By Vijaya Cherian
Shanghai Media Group (SMG), which has the exclusive rights to broadcast China's Premier Football League, will deploy the Irdeto PIsys to protect its on-air service from being used illegally by other cable operators.
China’s second largest media network, Shanghai Media Group (SMG), has signed an agreement with Irdeto Access. According to the agreement, SMG will use the Norwegian-company’s large-scale conditional access solution; Irdeto PIsys, to protect live sport events broadcast by the company over satellite.
SMG’s businesses, which include 11 TV channels, 10 radio stations, two newspapers and two magazines, recently purchased the exclusive TV broadcast rights for "China Super Soccer" and "China AA Soccer", which begins this month. The media group is developing a comprehensive satellite-broadcasting platform targeting approximately 3,000 cable operators nation-wide and that will be operational in May when the "China Super Soccer" kicks off.
"Our aim is to become a leading pay-media operator in the Asia-Pacific region. The broadcasting of China's Premier Football League is a major step in this direction," said Li Rui-Gang, presiden, SMG. "The success of a pay-TV operation depends on effective content security solutions. Irdeto Access' conditional access technology offers the highest level of protection possible today, which provides SMG with peace of mind that our satellite-broadcasting service is fully protected and our return on investment is guaranteed."