Australian tech company uses GITEX to unveil an early warning system that will help emergency response units operating in the Middle East.
Showcasing Its Global Frequency Warning product for the first time worldwide at GITEX Technology Week, Australian IT provider Emergency Warning Systems (EWS) offers an innovative solution that seeks to lessen casualty numbers in a variety of different scenarios.
Operating in strategic partnership with Global Information Technology, the Dubai-based systems integrator, EWS' new product is designed to prevent loss of life at train level crossings, during response calls from emergency services and during natural disasters.
"This is a radio communications warning system that allows emergency services to communicate warning messages to the general public," explains Domenic Luppino, CEO of EWS.
"That warning message is transmitted and received by FM radio. Every car in a 300-400 metre range will receive that message and will be asked to give way. From the research we've done, particularly in the UAE, we have found that there's a massive problem with congestion and also with drivers failing to give way to emergency vehicles."
The product is currently on trial in Sweden and EWS expects to roll-out the technology globally in the near future. The firm is therefore confident that its first contracts will soon be signed.
"GITEX is a fantastic opportunity and given GIT's trading name and brand history, we think it is the perfect channel to market for us," adds Luppino.