By Simon Duddy
ITE Distribution uses Logitech to send its message loud and clear.
Gitex attendees could be forgiven for thinking they are at a rock concert when they pass by the ITE Distribution stand. Wall-mounted Logitech speakers are blasting out a steady stream of pop hits, PC game noises and sound effects to delighted and occasionally befuddled visitors. Logitech has recently acquired renowned speaker manufacturer Labtec and this has led to Logitech making a splash in the sonic arena.ITE Distribution has Logitech’s Z-540, Z-560 and Z-680 speakers on show at its stand. All of these speakers are THX certified. This certification, awarded by the film company owned by George Lucas, is reported to be an assurance that the sound is a convincing recreation of the aural experience of a movie theatre.The Z-540 is a 40 watt, 4.1 surround sound system, designed specifically for intense gaming. The dual-chamber, wood-enclosed subwoofer is designed to produce louder and deeper bass. The Z-560 is a 4.1 surround system with 400 watt RMS, designed for serious sonic enthusiasts.Cream of the crop, however, is the Z-650 — a 450 watt, 5.1 surround system, which can simultaneously connect to four audio sources, such as PCs, video game consoles, DVD players and portable audio players. The system comes with a wireless remote control.ITE Distribution also has an ultra-compact digital camera from Logitech on display. The credit card sized Pocket Digital has a sleek aluminum case, 16MB of internal memory and has a true maximum resolution of 640 by 480 pixels. The camera uses a lithium polymer battery and recharges when the camera is linked to a PC via a USB port.There are also Logitech webcams at the stand, including the new ClickSmart 620, which has a true 1.3 megapixel CCD sensor, a colour LCD screen, strobe flash, 8MB internal flash memory and a SmartMedia memory slot. The camera comes with video and photo editing software MGI PhotoSuite and VideoWave.The stand also features products from Symantec (including Norton Antivirus 2003), Targus who are renowned for notebook carry bags and Corel who make office and art software packages WordPerfect, CorelDraw, Bryce and KnockOut.