By Stuart Wilson
Sony Business Middle East and Africa (MEA) gathered 24 distributors from around the region for its annual partner event held in Dubai late last month. Sony’s Business division focuses on selling broadcast, communications, audio-visual and IT solutions to a wide range of vertical markets.
Sony Business gathered 24 distributors from around the Middle East and Africa for its annual Middle East partner event held in Dubai late last month. Attendees were gathered from across the region with representatives from Yemen, Bahrain, Lebanon, Oman, Sudan, Jordan, Egypt, Iran, UAE, Saudi Arabia, Qatar, Kuwait and Ethiopia.
“We recognize the important role that our partners play in raising awareness of the Sony brand name in the region, and our extensive range of broadcast, professional communication and AV/IT solutions for organizations and individuals working in the fields of media and entertainment, business, retail, education, healthcare, construction and government,” said Hassan Ghoul, general manager sales, Sony Business MEA. “It is through their hard work that we are in such a strong position today.”
Sony presented ten achievement awards and certificates to partners at the event. Jumbo Electronics walked off with the award for ‘Outstanding Sales Performance’, presented by Phil Slack, regional director at Sony Business MEA. During the last year, Sony Business’ sales for its core DVCAM business climbed 23% to US$11.2m in the region. The event included a conference during the day followed by go-karting and the awards dinner.
These events are the vendor equivalent of a team-building exercise and the value placed on receiving an invitation to such a get-together should not be underestimated. Distributors need to feel loved by their vendors and annual partner awards remain one of the best ways of fostering a positive spirit among channel partners. The current convergence of broadcasting technology with IT infrastructure is resulting in greater crossover between what were previously two separate channels-to-market. This is opening up new market opportunities for distributors and resellers in both fields.