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Fri 12 Nov 2010 10:29 AM

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Sony eyes one million Gulf Playstation 3 sales by Q1

Japanese giant aiming for 30 percent growth worldwide over next 12 months

Sony eyes one million Gulf Playstation 3 sales by Q1
GEN NEXT: The Playstation 3 has an estimated 50 percent stake of the ‘next generation’ sector

Sony, the Japanese games giant, is on track to sell a million Playstation 3 consoles in the Gulf by March next year, a senior executive has said.

Tim Stokes, sales and marketing director, Playstation, Sony Gulf said: “Close to a million units by the end of March 2011, since the launch in March 2007.”

The company claims a 60 percent market share of the GCC games console market. The Playstation 3 has an estimated 50 percent stake of the ‘next generation’ sector, with the remainder taken up by Microsoft’s Xbox and Nintendo’s Wii, Stokes said.

Andrew House, president and CEO of Sony Computer Entertainment Europe, said the company was forecasting 30 percent growth next year, helped by sales of its Move motion controller.

Sales figures for the controller, which allows more virtual interaction, have hit 1.5 million in Europe, the Middle East and Africa since its September launch.

House said: “The initial sales response has been so far in excess of our initial plan that we’ll probably be looking at accelerating production.”

Sony reported a $847 million operating profit for the three months to September 30, 2010, compared to a loss in the same period a year earlier.

The company has raised its annual profit forecast to $2.43 billion from $2.18 billion, on strong PlayStation 3 sales.

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