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Mon 27 Oct 2014 10:57 AM

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Sony to open underwater store in Dubai

Once-off project will launch the company’s waterproof devices

Sony to open underwater store in Dubai

Sony will open a new underwater store for its Xperia Z3 products in Dubai on December 3.

Located off the coast of Dubai, the store will give selected Sony customers and VIPs, as well as regional and international media, the experience of a lifetime as they take to the water to view the Sony Xperia Z3 Series of waterproof smartphones, tablets, and accessories in the underwater Xperia Aquatech Store.

Vice President of Sony Mobile Middle East and Africa, Rüediger Odenbach, said the store will offer guests an unforgettable experience.

“We promised 2014 would be a year marked by a bigger, better and bolder Sony approach to both our products and the way we present them,” said Odenbach.

“Currently, Sony Mobile offers its consumers a wide range of Xperia smartphones, tablets, and accessories with the highest waterproof rating, and today we have taken the bold step of creating the world’s first Xperia Aquatech store, which will offer a number of our customers and guests an exhilarating and unforgettable experience, once again highlighting Xperia’s passion for innovation in the smartphone market.”

While no details about the location of the store were revealed, an interactive competition will be held prior to its opening, giving a number of lucky customers the opportunity to win access to this once-in-a-lifetime experience.

Trained divers will escort shoppers to the underwater shop, where it says people will “be able to stand on the seabed and breathe perfectly normally”, while browsing the new gadgets.

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Murad Ali 5 years ago

Z3 is terrible phone, I bought it as soon as it was out and the screen shuttered when i dropped the phone from my hand on a soft carpet and Sony is not able to fix it since 20 days, they also refused to replace the devise with a new one, so my 900 USD gone in vain.

khalid 5 years ago

well that changed my mind with regards to having thought of buying a new mobile from sony.
welcome to the world of social media and readers comment on various websites MNCs.
p.s murad, keep us posted with any updates.

Jake 5 years ago

really? because someone dropped his phone and didn't get a replacement phone? Yes, I'd agree they should be able to replace/fix your screen and charge you, but it is hardly Sony's fault that you dropped it in the first place.

The Consultant 5 years ago

I've been using Sony/Ericsson phones as my personal phone for nearly 20 years. In my experience they have always stood up to a battering pretty well, this includes being dropped or being used as a teething ring by my kids when they were babies. No phone is indestructible and it may be that newer smart phones are inherently more fragile that the older, dumber ones but relative to the various other models that I have been given by my office for business purposes over the years Sony/Ericsson have always compared favourably on toughness.

I have been using a Z1 since they came out and find it very handy for family pictures at the swimming pool or water park.

Saudi Engineer 5 years ago

I "accidentally" set fire to my Xperia phone and they would not replace it for me under warranty. That's the last time I buy a non-fire proof phone from them!

khalid 5 years ago

while i understand the sarcastic comments towards murad. (justifiable up to a point)

there is lesson to be learned from his comment; which is the quality of the high end mobile phone is not strong enough to survive a fall (which we all once in a while drop our gadgets).

in addition, when visiting the manufacture's office or service center; they cant fix it. (showcases the notion, it easier to sell and forget about the after service experience )

hence an approx aed 4000/- is wasted.

Perspective 5 years ago

I think it was Khalid's comment the one that triggered the sarcasm wave.
We can not really know what happened to Murad's phone what he sees as a small drop on soft ground may have been that or may have been a drop on a much harder surface, or he may have been simply unlucky

But Khalid's reaction to one single (unverified) event is kind of an overreaction. Every single model of phone can break, short of a confirmation (based on a higher than normal number of complains) this is a non-event

Then again his comment about service here is not really unique to Sony, ain't?

Murad Ali 5 years ago

My phone is still sitting with Sony since 14 October, they did not fix it and they did not even reply any of my emails to follow up.

Sony after sale service sucks even tough the products are good.