launches online grocery shopping portal

Souq Superstore will offer goods in food & grocery, health & beauty, household needs, pet care, nutrition & supplement and baby care & food launches online grocery shopping portal
Ronaldo Mouchawar, co-founder & CEO,
By Aasha Bodhani
Tue 15 Nov 2016 11:12 AM has launched its online hypermarket SOUQ Superstore, in a bid to accelerate its e-commerce growth in MENA region

Souq Superstore will provide household items at a competitive price, with the aim to help consumers save money, as well as eliminate carrying heavy bags from the supermarket, said.

The new online portal will offer an array of products within six categories - food & grocery, health & beauty, household needs, pet care, nutrition & supplement and baby care & food.

In addition, there will also be curated stores within the ‘Souq Superstore' including an organic food corner, chocolate shop and ‘food of the world', available for delivery to all customers across the UAE, Egypt and KSA.

"With Souq Superstore offering convenience, greater information, reviews, enhanced customisation and unlimited product selection at their fingertips, we are confident of a significant level of consumer adoption here in the Middle East," said Ronaldo Mouchawar, co-founder & CEO,

"It's an exciting time to launch such a category as our digitally savvy consumers in the market are leading the online shopping trend and we are experiencing exponential growth in m-commerce. By leading with innovative solutions we are set to change the way consumers shop and eat today."

Souq Superstore will feature the largest range of products from the popular global FMCG brands such as P&G, Nestle, PepsiCo, Unilever, Henkel, Reckitt Benckiser, Mars, L'Oréal, Johnson & Johnson and Nivea.

The launch complements's recent investment in InstaShop, which allows users to access their nearby grocery store directly through their mobile app with delivery straight to their door in no time.

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