By Aasha Bodhani
Souq Superstore will offer goods in food & grocery, health & beauty, household needs, pet care, nutrition & supplement and baby care & food
Souq.com has launched its online hypermarket SOUQ Superstore, in a bid to accelerate its e-commerce growth in MENA region
Souq Superstore will provide household items at a competitive price, with the aim to help consumers save money, as well as eliminate carrying heavy bags from the supermarket, Souq.com said.
The new online portal will offer an array of products within six categories - food & grocery, health & beauty, household needs, pet care, nutrition & supplement and baby care & food.
In addition, there will also be curated stores within the ‘Souq Superstore' including an organic food corner, chocolate shop and ‘food of the world', available for delivery to all customers across the UAE, Egypt and KSA.
"With Souq Superstore offering convenience, greater information, reviews, enhanced customisation and unlimited product selection at their fingertips, we are confident of a significant level of consumer adoption here in the Middle East," said Ronaldo Mouchawar, co-founder & CEO, SOUQ.com.
"It's an exciting time to launch such a category as our digitally savvy consumers in the market are leading the online shopping trend and we are experiencing exponential growth in m-commerce. By leading with innovative solutions we are set to change the way consumers shop and eat today."
Souq Superstore will feature the largest range of products from the popular global FMCG brands such as P&G, Nestle, PepsiCo, Unilever, Henkel, Reckitt Benckiser, Mars, L'Oréal, Johnson & Johnson and Nivea.
The launch complements Souq.com's recent investment in InstaShop, which allows users to access their nearby grocery store directly through their mobile app with delivery straight to their door in no time.
good news. nice to have more competition in this field. (eg trolly.ae and shoponclick.me)
i wonder how bricks and mortar supermarkets feel about this new development.
I suggest that you try to get the best selling items on Amazon and make them available on Souq.com. I always go to Amazon first and research the product I am interested in. Mostly it is the product that has the most positive comments from users. My next step is to try to locate the product on Souq.com to save on shipping and time to ship. Unfortunately I was never able to find a best seller on Amazon which is also available on Souq.com, at least the product I was interested in.